About 1,260 U.S. consumers were surveyed about their attitudes and buying preferences, and some of the results are as follows:
- 87% of consumers prefer to shop in person (including 96% of baby boomers and 81% of millennials)
- 84% of consumers said that they liked the ability to inspect and select their own products
- 60% of consumers said that they favor the atmosphere and experience of shopping in brick-and-mortar stores
- Approximately 25% of respondents said that they buy prepared food from their grocery stores
- 14% of consumers said that they shop in only one grocery store
- Millennials are three times more likely than any other age group to say that they enjoy the social interactions they experience in grocery stores