- All the negative factors that impacted the first couple months of the year - like higher payroll taxes, higher gas prices and a bad flu season - are no longer present, and consumers have made necessary adjustments, helping to drive a successful second quarter.
- Supermarket powerhouse Kroger announced that it would no longer increase its price investments at an accelerated level, which may prompt others in the industry to follow their lead.
- The cooler weather has kept people home, which boosts supermarket sales. Last year's warmer weather caused many people to eat out more.
- Economic conditions began improving after the holidays, which is good news for retailers.
- The industry has adjusted to Walmart's aggressive programs.
Some analysts are not as optimistic, citing a lack of job growth, uncomfortable levels of household debt and unemployment.
I'm optimistic, mostly since it's more fun to think that way.