I received the highly anticipated Market Study issue of the Food Trade News last week. As usual, there was an incredible amount of information about the supermarket industry in the PA, NJ and DE markets.
The headline was that ShopRite remains a strong leader (based on total sales) in the 55-county market area that stretches from Northern New Jersey to Central Pennsylvania to New Castle County, Delaware. Giant is a strong second, and Walmart has jumped into third. The new "big three" account for more than one third of the $49.5 billion retail food market.
In the eight-county Philadelphia market (Philadelphia, Bucks, Montgomery, Chester, Delaware, Burlington, Camden and Gloucester), ShopRite is slightly ahead of Giant, followed by three brands headed in the wrong direction: Acme, Super Fresh/Pathmark/A&P, and Genuardi's. The rest of the top 10 consists of Wegmans, Save-A-Lot, Whole Foods, Redner's Markets and Thriftway/Shop 'n Bag.
For more information than you can grasp in one sitting, check out the Market Study issue here: Food Trade News.