Lidl announced that it has replaced U.S. CEO Brendan Proctor less than a year after its initial expansion into America. Proctor's successor is Johannes Fieber, who most recently served as CEO of Lidl Sweden.
Although Lidl initially estimated it would open 100 stores by the end of 2018, the company currently has only 53 stores open in the U.S., according to its website. Several locations that were secured were abandoned, including many in the Greater Philadelphia market, where two stores (Middletown, DE and Vineland, NJ) are now open.
The company says it now has plans to open two stores in Philadelphia, plus three in the PA suburbs, and Lidl representatives are actively looking for more.
When Lidl first started securing locations in the U.S., it would only purchase sites and the stores were planned for 36,000 square feet. Now, after several internal staffing changes and disappointing openings, the company is preparing to open stores in the 15,000 - 25,000 square foot range, and they are open to leasing in certain markets.
Overall, Lidl operates more than 10,000 stores in 27 countries across Europe.
Showing posts with label Brendan Proctor. Show all posts
Showing posts with label Brendan Proctor. Show all posts
Wednesday, June 6, 2018
Wednesday, May 17, 2017
First 20 Lidl stores coming this summer
Lidl revealed this morning that it plans to open 20 stores this summer, with the earliest openings coming in June. The company didn't specify which stores would open next month, but did release a list of the first 20. They are in North Carolina (9), Virginia (9) and South Carolina (2).
All 20 stores will be serviced from Lidl's new distribution centers in Virginia and North Carolina. A distribution center in Maryland is still under construction.
According to Lidl US CEO Brendan Proctor, an additional 80 stores in markets from New Jersey to Georgia will open by the summer of 2018.
"People want a good quality product, they want it at a good price and they don't want to spend all day in a store - they want to get back to living," Proctor said. "That's what our model is about. That's our strength."
When asked about some reported skepticism about Lidl's real estate choices, Proctor deflected the question and touted the company's ability to adapt and the quality of its offerings.
As for the store's product mix, Proctor said they will source about 85% of products from the U.S. EVP and Chief Commercial Officer Boudewijn Tiktak added that around 90% of the selection will be private brand.
All Lidl stores will have bakeries but no service deli or meat departments.
All 20 stores will be serviced from Lidl's new distribution centers in Virginia and North Carolina. A distribution center in Maryland is still under construction.
According to Lidl US CEO Brendan Proctor, an additional 80 stores in markets from New Jersey to Georgia will open by the summer of 2018.
"People want a good quality product, they want it at a good price and they don't want to spend all day in a store - they want to get back to living," Proctor said. "That's what our model is about. That's our strength."
When asked about some reported skepticism about Lidl's real estate choices, Proctor deflected the question and touted the company's ability to adapt and the quality of its offerings.
As for the store's product mix, Proctor said they will source about 85% of products from the U.S. EVP and Chief Commercial Officer Boudewijn Tiktak added that around 90% of the selection will be private brand.
All Lidl stores will have bakeries but no service deli or meat departments.
Subscribe to:
Posts (Atom)