Showing posts with label 1010data. Show all posts
Showing posts with label 1010data. Show all posts

Sunday, December 11, 2016

FreshDirect leads grocery delivery race in sales, Peapod wins per basket

A report released by 1010data compared the performances of grocery delivery companies FreshDirect, Peapod, Amazon Fresh and Instacart through the first 10 months of 2016. The report's findings included the following:

  • FreshDirect leads in sales, and has more than twice the share of Peapod, the next largest company in the study.
  • Instacart and Amazon Fresh are growing at a much faster pace than FreshDirect and Peapod. Year-over-year growth for each company is 72% (Instacart), 43% (Amazon Fresh), and 7% (FreshDirect and Peapod).
  • Peapod shoppers spent the most per basket ($147 per trip) compared to FreshDirect ($105), Instacart ($98) and Amazon Fresh ($84). 1010data believes this is in part due to Peapod's lower delivery fees for orders above $100.
  • Shoppers order more frequently from Amazon Fresh and FreshDirect (once every two weeks) than they do from Instacart (once every 20 days).
So, you decide who's winning!