Nielsen reported recently that Amazon's e-commerce lead is shrinking as major brick-and-mortar retailers like Target, Walmart and Kroger - along with e-grocery company Instacart - have outpaced Amazon in percentage growth of online consumer packaged good (CPG) purchases.
In the two-year period beginning in January 2017, the number of e-commerce buyers of grocery and other CPG products for Amazon rose 29%. However, the growth for Instacart (256%), Walmart (207%), Kroger (172%) and Target (122%) was far greater.
According to Nielsen, Amazon competitors gained ground in the last couple years by rapidly ramping up their online grocery fulfillment capabilities for home delivery and for store pickup.
Despite big gains by competitors, Amazon still enjoys a healthy lead. Its reach among U.S. online purchasers is approximately ten times more than any other retailer.
Showing posts with label brick-and-mortar. Show all posts
Showing posts with label brick-and-mortar. Show all posts
Monday, May 6, 2019
Saturday, March 2, 2019
Americans still prefer in-store grocery shopping over buying online
American consumers still overwhelmingly prefer to buy groceries in stores rather than online, according to a survey sponsored by facilities management company Vixxo. Not surprisingly, the research also found that providing an exceptional in-store experience and high food quality are key drivers for keeping supermarket customers happy and loyal.
About 1,260 U.S. consumers were surveyed about their attitudes and buying preferences, and some of the results are as follows:
About 1,260 U.S. consumers were surveyed about their attitudes and buying preferences, and some of the results are as follows:
- 87% of consumers prefer to shop in person (including 96% of baby boomers and 81% of millennials)
- 84% of consumers said that they liked the ability to inspect and select their own products
- 60% of consumers said that they favor the atmosphere and experience of shopping in brick-and-mortar stores
- Approximately 25% of respondents said that they buy prepared food from their grocery stores
- 14% of consumers said that they shop in only one grocery store
- Millennials are three times more likely than any other age group to say that they enjoy the social interactions they experience in grocery stores
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