Amazon launches 30-minute curbside pickup at Whole Foods

Amazon announced earlier this month that it has launched a new curbside pickup service for Amazon Prime members at select Whole Foods stores. The service is currently available in Sacramento, CA and Virginia Beach, VA, and Amazon plans to expand it to other cities later this year.

Through the service, customers can place orders via Amazon's Prime Now app and have their groceries loaded into their car when they arrive at Whole Foods. Pick-up in an hour is free for orders of $35 or more, and $1.99 on orders less than $35. A 30-minute window is available for $4.99 with no minimum order.

Amazon also announced that in markets served by Prime Now, Prime customers can order from Whole Foods using Amazon Echo smart speakers and have the items delivered within two hours.

Amazon introduces home delivery from Whole Foods

On Thursday Amazon introduced free two-hour delivery of certain Whole Foods Market items between the hours of 8am and 10pm in select zip codes in Austin, Cincinnati, Dallas and Virginia Beach. Orders can be made via primenow.com or the Prime Now app.

Amazon expects to expand the service across the U.S. later this year.

According to Amazon, Prime customers can shop for thousands of Whole Foods items, including produce, bakery, dairy, meat, seafood, floral and everyday groceries. Select alcohol is also available for delivery. Prime members receive two-hour delivery for free, and "ultra-fast" delivery within one hour for $7.99 on orders of $35 or more.

Many traditional supermarkets already offer home delivery services. Ahold (Giant, Stop & Shop) was one of the originators with Peapod, ShopRite offers delivery provided by individual stores, and Acme partnered with Instacart earlier this year to delivery orders "in as little as two hours."