Stay tuned for more reports on Amazon's affect on Whole Foods and the overall food retail market.
Showing posts with label Foursquare. Show all posts
Showing posts with label Foursquare. Show all posts
Tuesday, September 19, 2017
Whole Foods traffic up 25% in first two days of Amazon takeover
In the days before Amazon's highly-anticipated August 28 takeover of Whole Foods, Amazon promised significant and immediate price cuts, and as previously reported, the company delivered (Amazon slashes prices at Whole Foods...). Two weeks later, Foursquare Labs, Inc. reported that Whole Foods experienced a 25% traffic bump nationally in the first two days after the takeover.
Tuesday, November 8, 2011
Supervalu trying to connect via social media
When thinking of supermarkets at the forefront of something - customer service, competitive pricing, new formats, etc. - we typically think ShopRite, Wegmans, Whole Foods, and perhaps even Walmart. But Supervalu?
As it relates to social media, yes. As Supermarket News Editor-in-Chief David Orgel reported yesterday, Supervalu is proactively embracing Facebook, Twitter and even Yammer, a private social network used by more than 100,000 companies worldwide (according to Yammer.com). Supervalu employees are using Yammer to connect store managers and executives, and to allow employees to share best practices in real time.
The company's store brands (10 in all, including Acme and Save-A-Lot) are connecting with customers via Facebook, and some store directors now use Twitter to communicate with customers about their stores. Soon, individual stores will have their own web landing page.
On a corporate level, Supervalu operates a Twitter feed (@supervaluPR) that posts news for investors and the media, and a career Twitter feed (@SVUCareers) reaches out to potential new hires. YouTube, Foursquare and other social media platforms could eventually see some action as well.
The leadership in this company-wide social media effort comes directly from CEO Craig Herkert, who has a taskforce that develops social media strategies. It's a commendable effort that may help retain customers at risk of leaving, but whether or not it can help win back customers that have already jumped ship (Acme...) is another question entirely.
As it relates to social media, yes. As Supermarket News Editor-in-Chief David Orgel reported yesterday, Supervalu is proactively embracing Facebook, Twitter and even Yammer, a private social network used by more than 100,000 companies worldwide (according to Yammer.com). Supervalu employees are using Yammer to connect store managers and executives, and to allow employees to share best practices in real time.
The company's store brands (10 in all, including Acme and Save-A-Lot) are connecting with customers via Facebook, and some store directors now use Twitter to communicate with customers about their stores. Soon, individual stores will have their own web landing page.
On a corporate level, Supervalu operates a Twitter feed (@supervaluPR) that posts news for investors and the media, and a career Twitter feed (@SVUCareers) reaches out to potential new hires. YouTube, Foursquare and other social media platforms could eventually see some action as well.
The leadership in this company-wide social media effort comes directly from CEO Craig Herkert, who has a taskforce that develops social media strategies. It's a commendable effort that may help retain customers at risk of leaving, but whether or not it can help win back customers that have already jumped ship (Acme...) is another question entirely.
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