Sunday, December 11, 2016

FreshDirect leads grocery delivery race in sales, Peapod wins per basket

A report released by 1010data compared the performances of grocery delivery companies FreshDirect, Peapod, Amazon Fresh and Instacart through the first 10 months of 2016. The report's findings included the following:

  • FreshDirect leads in sales, and has more than twice the share of Peapod, the next largest company in the study.
  • Instacart and Amazon Fresh are growing at a much faster pace than FreshDirect and Peapod. Year-over-year growth for each company is 72% (Instacart), 43% (Amazon Fresh), and 7% (FreshDirect and Peapod).
  • Peapod shoppers spent the most per basket ($147 per trip) compared to FreshDirect ($105), Instacart ($98) and Amazon Fresh ($84). 1010data believes this is in part due to Peapod's lower delivery fees for orders above $100.
  • Shoppers order more frequently from Amazon Fresh and FreshDirect (once every two weeks) than they do from Instacart (once every 20 days).
So, you decide who's winning!

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