Monday, July 8, 2013

ShopRite, Giant dominate Delaware Valley and Philadelphia market share

The annual Market Study issue, published by Jeff Metzger and friends at Food Trade News, came out last week and reported that ShopRite remained the supermarket leader in the 15-county Delaware Valley market, while Giant took over as the leader in the eight-county Philadelphia market.

"Other merchants may have opened more stores, made acretive acquisitions or achieved higher identical store sales gains," said the authors of the study in describing ShopRite's success, "but on the whole, nobody continued to protect market share, open new stores and have significant same store increases like the member/owners of Wakefern/ShopRite once again did."

Here is the list of Delaware Valley supermarket leaders*, as ranked by market share.

1. ShopRite/PriceRite - 30.08% market share
2. Giant/Carlisle - 21.74%
3. Acme Markets - 19.77%
4. A&P (Pathmark, Super Fresh, Food Basics) - 9.22%
5. Wegmans - 4.72%
6. Save-A-Lot - 3.43%
7. Whole Foods - 3.23%
8. Thriftway/Shop 'n Bag - 2.62%
9. Redner's Markets - 2.57%
10. Bottom Dollar Food (Food Lion) - 2.08%

It's interesting to note that Wegmans earned it's 4.72% share with only 8 stores, and Whole Foods earned its 3.23% share with 10 stores. In comparison, ShopRite/PriceRite has 69 stores in the market, Giant has 62, Acme has 91 and A&P has 48.

The Philadelphia market share leaders* are as follows (the market consists of Bucks, Montgomery, Chester, Delaware and Philadelphia Counties in PA, and Burlington, Camden and Gloucester Counties in NJ):

1. Giant/Carlisle - 27.88% market share
2. ShopRite/PriceRite - 23.52%
3. Acme Markets - 18.25%
4. A&P (Pathmark, Super Fresh, Food Basics) - 9.31%
5. Wegmans - 5.31%
6. Whole Foods - 3.65%
7. Save-A-Lot - 3.45%
8. Redner's Markets - 3.29%
9. Thriftway/Shop 'n Bag - 2.41%
10. Bottom Dollar Food - 2.27%

As for the retailers that have struggled over the past several years, the authors said "there was no relief in sight as the economy continued to be listless, competition remained fierce, shopper loyalty diminished and consumers in all economic strata maintained the mindset of thrift and caution."

* The lists above do not include supercenters (Walmart, Target), club stores (Costco, BJ's), drug stores, dollar stores or convenience stores. When including all retailers that sell groceries, Wawa's market share is higher than everyone else's except ShopRite and Giant in both the Delaware Valley and Philadelphia markets. Walmart, CVS and Rite Aid also fare well (top 10), and BJ's is the dominant club store in both markets.

For more detailed information, including sales numbers, lists by county and more, visit best-met.com.

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