According to a 7-Eleven spokesperson, the company is diving deeper into the competitive food business as it plans to eventually make fresh foods 20% of its total sales.
Diminished tobacco sales as well as greater demand for healthier food contributed to the strategy shift.
"We have an internal team of experts... working on our fresh food innovation plans," said spokesperson Margaret Chabris in a conversation with Supermarket News. "We plan to grow this category to 20% of our merchandise sales over the next several years by continuing to study and respond to what the customer wants and by creating proprietary food products that are fresh, high quality, a great value and have the variety, taste and textures our guests want."
7-Eleven currently operates and franchises more than 7,400 U.S. stores.