According to DDR's press release, Set Up Shop will launch in the Atlanta area and will provide flexible lease terms - including up to six months free rent in some cases - for entrepreneurs starting or expanding a business. The company's goal is to reduce asset-level expenses, make vacant space profitable and fill small-shop space, which has been difficult to do since local businesses have been struggling for the last few years.
DDR partnered with SCORE, a national non-profit organization dedicated to educating entrepreneurs. SCORE will offer free consulting services to retailers in the Set Up Shop program.
Kudos to DDR for innovative thinking!