Friday, October 28, 2011

Amazon launches online grocery business through announced earlier this week that it has launched an online grocery business through Quidsi, an online retailer the company purchased last year for $545 million. The website is, which sells "everyday essentials" and currently has about 7,000 grocery products. According to Quidsi, the number of grocery products will increase to 10,000 in a couple weeks.

Groceries are delivered in one to two days, and shipping is free for orders over $39. By comparison, Peopod, Giant's online grocery service that recently expanded into the Philadelphia market (Peapod by Giant online grocery shopping to serve Greater Philly), offers next day delivery with fees starting at $9.95 for a $60 minimum order. Peapod's fees decrease as the order size gets larger.

Quidsi also runs (baby-care), (cosmetics), (pet care) and (toys).

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